The Easy Bill Limited is promoted by the Hero Group to serve the needs of Indian middle class. At Easy Bill Ltd, convenience for the consumers is the key motivator to providing unmatched services at nominal price.

The company is headed by Mr Rahul Munjal (CEO) and it aims to exploit the identified opportunity of cash transactions in utility bill payments while utilizing the telecom wave to be a national reseller. The company will use the strengths of the Hero Group in retail management and collection of micro payments.

The company has already tied-up with all leading mobile, electricity and telephone service providers and is talking to others to provide a complete package of one stop bill payment service to the customers. With the Easy Bill service, customers will not have to go to different bill payment counters to do their transactions. Neither will they have to stand in long queues, travel long distances and face a number of other problems associated with bill payments today. In total they will not have to fit in the hassle of bill payment in their busy schedules. With Easy Bill they will get these services at their neighbourhood friendly retail outlet.

The Easy Bill system will employ advanced technology to provide credence to the scientifically designed service. Receipts will be generated across the counter for both cash and cheque payments initially and credit cards later. The entire system will be networked, facilitating the company executives to keep a watchful eye on all ongoing activities so that the service quality is not compromised.