Hero Group Profile:

Hero Group is amongst the most respected business house from India."Hero", is a name synonymous with two-wheelers in India, is today a multi-unit, multi-product and geographically diversified Group of 20 Companies . From a modest manufacturer of bicycle components in the early 1940's, the Hero Group has come a long way by becoming the world's largest bicycle manufacturer and two-wheeler manufacturer today. The odyssey was fuelled by one vision - to build long-lasting relationships with everyone including employees, dealers,investors and vendors.

Like every success story, the Hero Group's saga contains an element of spirit and enterprise; of achievement through grit and determination, coupled with vision and meticulous planning. Throughout its success trail, the Hero Group and its members have displayed unwavering passion of setting higher standards for themselves and delivering simply the best to theircustomers.

The strategy that has propelled two of the Group's 20 companies to be the world's largest, revolved around five distinct themes and beliefs of the Group. And these are:

• To be recognized not only as a "low cost provider" but also as a "value for money provider"
• Building strong alliances and relationships with all stakeholders in the chain
• Benchmarking against best global practices
• Product Innovation keeping in mind the sensitivities of the target market
• Strong culture of performance

The Group has significant backward integration right from rolling steel to making critical components, such as free wheels, for its bicycles, and has the foresight to simultaneously diversify into myriad ventures like Product Designing, Information Technology (IT), Information Technology Enabled Services (ITES), Finance and Insurance,Training just to name a few.

The Group's distinctive edge in all its businesses has been its world-class project management skills and superior service orientation. In order to de-risk its substantial interests in manufacturing and diversify its portfolio of businesses, the Group has consciously entered the services sector to leverage its skills in handling a large manpower pool, ensuring service orientation even in manufacturing domain and managing large companies.

Hero recognizes that the only "asset" that does not depreciate over time is people, and hence, the Group provides its employees with a fine quality of life and gives its business associates a total sense of belonging. The Group is actively involved in numerous social initiatives apart from setting up schools, colleges, hospitals & vocational training institutes and undertaking various community development activities to improve rural and urban infrastructure.

Today, the Hero Group has a number of accolades and achievements to its credit … yet consumer requirements and newer technologies provide fresh challenges every day, and at Hero, the wheels of progress continue to turn...